Do I have to keep updating my site?

Fine wines and cheeses get better with age. Web sites not so much... keeping your web content fresh and current goes a long way to not only keeping your audience happy, but to keeping search engines interested, too.

Information that is updated and refreshed on a regular basis gives your audience a reason to keep coming back to your site. The “stickier” your site becomes, the more chance you have of converting a visitor into a customer.

Search engine position is another potential benefit to regular updates. Search engines, such as Google, use a number of criteria for ranking your web site, including quantity and relevance of content, inbound links, and how often and how recent content has been updated. All things being equal, a site that is updated every week should position much better than a site updated every six months.