Sakon specializes in providing wireless international telecommunication services to corporations worldwide.

Four years after they "started-up", they were ready for a new corporate image in order to compete with a growing number of global competitors. They called us. They told us that developing a corporate image was new to them and they didn't know where to start or how to give us any real direction.

I looked around their impressive offices. The space was filled with personality and character - with it's bright and bold colored walls it actually had an 'image' of it's own.

Without letting on what I was already thinking, I told them I had everything I needed to get started.

Ten days later I returned to present their new corporate image to them. In disbelief, the CEO said "This is magnificent! You managed to capture the very essence of our company. How did you do it?"

By the way, we hear that a lot at Crossroads.

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