RSCC wanted us to re-brand the company. Not so easy a task as we had to "combine" two well known companies into a single entity.

Naturally, we needed to be sensitive toward each one and not favor one over the other. We researched the marke and came up with an acronym that borrowed from each. We then created a powerful corporate image that strongly positioned the "new" company within it's market and made it stand out from it's competition.

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